We already know that marketing is a ridiculously valuable skill. Marketing creates leads and quality leads generate revenue. However, one thing that most people don’t understand about marketing is that the crucial underpinning is about telling a great story.
Successful companies have become successful by their stories. Behind every great brand is a powerful piece of marketing you’ve hardly noticed. They took every effort to create great ads, flawless logos and images…all carefully crafted to add to the way consumers view their brands. However, their storytelling is a subliminal part that is added to their marketing strategy. Many of us do not have the marketing budget like Apple or Nike, but when you learn the skill of storytelling, it takes on a life of its own. A great story is one that can literally alter the lives of anyone who hears it.